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Customer Experience

Designing customer and user-focused experiences

customer relationship management consultant work

What’s it all about?

Simply defined, customer experience (CX) is how customers perceive their interactions with your company. Creating great customer experience, however, is not quite as simple.

How do we do it?

HDS Consulting can help you and your teams define a compelling customer experience through several techniques:

  • Identifying and examining key interaction or customer touch points
  • Engaging customers to better understand their needs and identifying the current gaps
  • Helping your team redefine the customer experience
  • Identifying key customer experience metrics and ensuring they are in place
  • Changing your team’s mindset from customer service to customer experience

For your electronic presence, HDS can help gain better insight into your users through:

  • Heuristic Evaluation
  • Information Architecture
  • Inherent Value Testing
  • Usability Testing
  • User Focus Groups
  • User Interface Design

What’s it all about?

Simply defined, customer experience (CX) is how customers perceive their interactions with your company. Creating great customer experience, however, is not quite as simple.

How do we do it?

HDS Consulting can help you and your teams define a compelling customer experience through several techniques:

  • Identifying and examining key interaction or customer touch points
  • Engaging customers to better understand their needs and identifying the current gaps
  • Helping your team’s redefine the customer experience
  • Identifying key customer experience metrics and ensuring they are in place
  • Changing your team’s mindset from customer service to customer experience

For your electronic presence, HDS can help gain better insight into your users through:

  • Heuristic Evaluation
  • Information Architecture
  • Inherent Value Testing
  • Usability Testing
  • User Focus Groups
  • User Interface Design